subject: A Step By Step Guide To Successfully Promoting A Web Site [print this page] Why are you promoting a website? This is a question you should ask yourself before undertaking this kind of task. After you answer this question, you can make a clear cut plan as to what you should do. Being organized is the best step while promoting your site. Write everything down and break them into simple steps.
Search engines don't tell us what we need to do to rank well. So by looking at other people that are already indexed will give us a good idea as to what to do. Everyone is different so you need to come up with a plan that works best for you.
Once you get around to doing your keyword research, you want to focus on if you're going after a big or little niche. Go for something that best suits you. If you are an authority on a particular subject then you can go for that niche. Pick something with a good traffic flow. Start out small and work your way up from there. Once you have all your ducks in a row you can start building your website.
Many keywords are very competitive. So if you have some sort of authority in that field, you will have a better chance of selling what you are trying to sell. If you don't have any ties to a competitive keyword, you're going to make ranking well hard and more difficult.
Why do you want to rank high for certain keywords? This is an important question you should be asking yourself. Some people just want to sell a product to someone else. How are you going to accomplish this goal? What kind of words are you going to use to get people to buy the product that you are promoting? You want to make up a list of questions you should be asking yourself before you promote your website. This will help you do a better job at what you are trying to do.
I find that many people put up a website to promote some kind of product or service they want the masses to find. Testing is something you should be doing. Most people don't take into consideration how much time it takes to manage a website with products. Make sure that everything you do has good value added to it.
When you write down your SEO plan, split test it. This way you can tell if you're doing something right or wrong. You put a lot of time and money in building up a website and these are things that you shouldn't overlook. Don't cut out the basic SEO functions. No matter how silly they sound, they really work. Don't build a website just for the sake of getting a lot of visitors to it, offer something of great value. Keep the end result in mind when promoting a web site and you'll do just fine.
