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subject: How To Make Money - Collect Email Addresses [print this page]


Discovering how to make money online comes down to learning how to build an interested email list. Online entrepreneurs need to understand from the start that it is vital to have a group of contacts who are amenable to their marketing campaign. Possessing such a contact list will allow you to build your business as you build your list. Think about it for a moment. Having an email list means that you always have an audience ready to listen to what you have to offer. Such a list is a major asset for any Internet marketer, and should not be overlooked by any means. In fact, you must determine how to build a list of your own.

As mentioned above, in order to consistently build your business over time, you need to consistently build your list of opt-in subscribers. Your opt-in subscribers essentially make up your client base. These are the individuals who want to see what you can offer then to satisfy a want or need that they may have. Such an email list enables you to gain the maximum time value from a customer, or turn your visitors into buyers. In other words, rather than someone seeing your website and making a decision whether to buy or not on the spot, when you capture the visitor's email address, you have the ability to market to them in the future.

So many new online entrepreneurs are on a quest to determine how to make money as quickly as possible with a short-term vision. This is why the failure rate is so high in online business. Rather, there must be a long-term vision supported by long-term goals. The fact of the matter is that it is much easier to build a receptive email marketing list than you probably think. To make sure that you get off on the right foot, we are going to discuss some of the most effective list building methods.

First is bribe. Do not worry, this is a bribe which will not land you in hot water. In this situation, you offer something for free with a high perceived value, in exchange for the visitor opting into your list. The procedure is pretty basic. The visitor signs up to receive their free gift, and you deliver the gift to their email address. Guess what? You now have the visitor's email address. Many people new to online marketing make the mistake of trying to use old, recycled information which has been offered again and again. Just think of how this makes you look. It makes you look like everyone else who is trying to get the visitor's email address. So what makes you any different from these other people? Your bribe must be a quality bribe. If you promise the visitor something of value, then you had better deliver something of value.

Rather than sitting around and wishing that your marketing gains traction, you can turn it into a numbers game that makes you the boss of with articles. Once you are sending out the kind of content that your prospects want to see, you will be able to sit back and watch as they become loyal fans. By using article marketing, you can gain a lot of trust with the people who like your articles, and this often leads them to sign up on your list. This means they will anxiously look forward to what you will send to them next via email. Sending a blend of articles and good deals is a great way to keep your readers interested and appreciative

The unfortunate thing is that so many people do a great job of building their list, but then manage to mismanage the list. It is of the utmost importance that you first build a relationship with your subscribers prior to attempting to promote offers to them. The way in which you build a relationship, is by giving them value. Yes, I understand that the whole reason that you took the steps to learn how to build an email opt-in list is to determine how to make money. However, your describers do not care about what you want. Rather, they need to see what is in it for them, otherwise, they will opt out of your list. Therefore, it is important to first gain the subscriber's trust by becoming a resource to them. Shortly thereafter, you can suggest certain offers to them which you believe will be of interest. Keep in mind that people trust the endorsements of those who they know.

Hence, if you are aiming to create a hands free income from the Internet and want to have an auto-pilot business, then building an email list is vital. With a little consistency over time, you will find that it is easy to begin building a list which serves its purpose. Just realize that there are many methods of how to make money on the Internet, but an email list is a great place to start.

by: Brian Lett




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