subject: Web Rankings: How To Promote Your Site [print this page] What is the number one factor that has the biggest impact on your web rankings? When you start promoting your website, you have on page and off page optimization. The search engines don't disclose their method to the public, so if we do research on other websites we can get a good indication of what works best and what doesn't. The most important factor you should take into consideration when promoting your website is concentrating on the amount of links you have going back to your own site.
Getting links to your site is the grand slam of obtaining high web rankings. If you look at it this way, you could rank well for just about anything if you have enough links going to your website.
As stated before, the search engines don't disclose what their ranking methods are, but I feel it is getting harder for website owners to obtain a good amount of links going back to their website. I don't think the search engines look at reciprocal linking and buying links the same way as they did in the past. I believe that the search engines are looking for more quality links that go back to your website and that is why this linking process can be a bit difficult.
If you take a look at your website over a long period of time, the search engines are after quality linking, so obtaining links going back to your website is still an important task that has to be undertaken. You just have to keep up with a good routine of getting links back to your website.
You might be wondering what are the best ways are to get links going back to your website. I have found that writing articles and submitting them to directories is by far the best method to use.
When you go out to get links for your website, you want to keep the pace going so that it doesn't look like your putting everything all out there at once.
When you go to your keyword list, find the one that appeals to you the best and make that your primary domain name. Not everyone will link to your website using a keyword. Some will just link back to your website with the URL. If this is the case then the search engines can figure out what the main subject of your site is. Don't overlook putting the keyword in the title, description and keyword meta-tags. Just those two steps alone can rank you number one in the search engines with the keyword you are trying to target. Just make sure you don't go out and get those links going back to your website in one day. Web rankings take time to build up.
