subject: Imeye Keyword Tool | Honest Imeye Review + Bonus [print this page] The Other Side of Facebook Advertising The Other Side of Facebook Advertising
If we are to look at the positive aspects of Facebook, surely, it is a hands down winner in terms of marketing online. But those who have tried Facebook advertising before say that there is more to Facebook than what meets the eye.
Facebook is no doubt a good way to market online. In terms of the popularity and visibility it can give to products, services and websites. With only a little budget to market and advertise, Facebook is indeed a good networking site to advertise.
What are the reasons why Facebook advertising did not work out for previous users who have tried Facebook to advertise their products?
First, it is still new. Facebook has only been around for a little over two years. Its maximum potential has not been discovered yet and some of the features are totally new. Many marketers do not know yet how to use Facebook effectively. Marketers are restricted to some features of the site which limits them to use it to its maximum potential.
Second, it is not a search engine. It is only a social media networking site which is only part of a whole system. There are only a few things that we can do. Other strategies together with Facebook Advertising should do the trick in order to gain success.
Third, the use of landing page. Facebook allows links to be posted but this are landing pages which are not good to use. We can make a page wherein there is a general idea about the ads that we have posted on the said site.
Fourth, failure to build a list. What list am I referring to? These are the lists of prospective buyers. People who have interests in our ads should be followed up over a few weeks. Nurture that interests to turn into trust in order to make them comfortable and make a sale out of it. It might sound like a very tasking work but those relationships would be a big help in future endeavors.
Fifth, failure to make advanced research. It is very important that we know what and who are the target markets that we are aiming for. We should be able to know where to find them. We should bear in mind their needs and be able to deliver it to them through our products and services. We should also research about our competitors who are also using Facebook as a way to advertise their products.
Those were a few of the common mistakes and failures in Facebook advertising. We should bear in mind that even in Facebook, uniqueness matters. If our product is unique but it is interesting enough to spark the interest among our target market then no doubt whatever challenges we encounter, we can surpass.
Our goal in Facebook Advertising is to get people's attention, keep them interested, build trust and eventually do business with them. So, avoid these common mistakes in order to achieve and reap more in Facebook advertising.
