subject: Catalog Marketing According To Purpose [print this page] If you dont have a specific catalog printing in mind, this article might just be able to help you.
Dont just print catalogs with cheap catalog printing as your main goal. Because you might be doing it blindly. And also dont rely on default options; you might not be able to make your catalog work for your desired results. In order for your print catalog to do its job and provide you with the outcome you expect, here are a few tips to help you have effective catalogs that accomplish your marketing goals.
Print catalogs for maximum impact.
Print your catalogs with glossy materials so they dont look like cheap catalog printing ads. With glossy catalog paper, you can have a catalog finish that look clean and brilliant especially when you cast them in light. Special inks can also add to the luster of your print catalogs design for greater effect. The images and text that you would have with your glossy paper stock will therefore provide you with much greater opportunity to have the best possible impact for your print catalogs.
Print catalogs for maximum distribution.
You would need a marketing catalog made smaller and more mobile so that you can get as many catalog pieces as you can to your target clients. A smaller pamphlet-like catalog would be ideal for this purpose. They are smaller to print; hence, less costly, as well as easier to hand out to as many people as possible. And since there is a smaller sized catalog that would be reproduced, you can print more for the usual price of a regular sized catalog.
Print catalogs for maximum durability.
Catalogs can achieve your purpose of having a marketing tool that is sturdy and can last longer than any other print marketing material. If your plan is to have your catalogs promote your products and services over an extended period of time, then you would get more opportunities of doing with durable ads. This means utilizing very thick paper stock as well as chemical coatings for a more resistant catalog. Your print ads then will be able to disregard the wear and tear that print ads ordinarily encounter when they become exposed to the sun and rain and other effects of nature.
No more cheap catalog printing that looks, well, cheap. Dont waste your time looking for ways to print catalogs that can only give a bad impact. Always consider the impression that your catalogs will leave your target clients. And invest on marketing tools that can really hit the spot as far as marketing effectively goes.
