subject: Grabbing New Referrals With Promotional Merchandise Makes Sense [print this page] Many business owners are not aware of how powerful a promotional item can be. They are more than a product that you give away at a trade show or special event. These often overlooked items can also be used for advertising. Promotional items make very cost effective advertising. Not only are they cost effective in comparison to most advertising, but they are very impressive. No longer are these items used for industry promotion only. You will find it very beneficial to include promotional items into your regular marketing strategy.
Promotional products are very effective when soliciting new business. They are effective because they portray your product or service in a manner that is not brassy. Great advertising is not always bold and forward; a soft sell is one of the best forms of advertising you can use. A gift to a potential client is an excellent soft sell tactic.
One promotional item can reach many potential customers as your clients take these promotional items along with them during their daily affairs. Natural interest, questions, answers, conversation, and in some cases hands on usage are just a few benefits of passing along these personalized gifts. Having a visual image with your business' name on it as you or a client give a word of mouth advertisement of your products or services is priceless.
Imprinted products with your name or logo can also be used as referral gifts when your customers refer new customers. This a another very effective marketing tool. Gifts are an excellent way to show your current customers that you value them. Bringing in new customers becomes easier when your current customers are motivated by receiving the wonderful gifts. Don't forget, everyone adores to get freebies.
As you imagine hundreds of ways to use promotional products for your business, remember using them to bring in referrals is key. The best customer is one who has been referred by a current happy customer. Give out one of these products to a current customer and watch as new customers begin to frequent your business more often.
