subject: Staging Your Home For Sale In A Distressed Market [print this page] When planning on selling your home in todays distressed market, bear in mind that youre competing with Short Sales and/or Bank Owned properties that will be in conditions ranging from poor to decent. The big thing to remember is that these types of properties cant compete with even a decently-staged home, much less a well-staged home. However, since these properties sell at a discount to the market, it is important to keep your staging costs to a minimum to avoid driving up the price of your home.
The Staging rule of thumb to keep in mind: You are trying to help potential buyers feel right away that your home can become their castle. To do this, just remember the five senses: sight, sound, smell, taste and touch.
Sight Light, bright homes with neutral colors and a few colorful accents appeal to more buyers. Bold, vivid colors may be more you, but remember that youre trying to provide more of a blank canvas that a potential buyer finds attractive now, but can also visualize making their own.
Sound Ever heard the expression the silence was deafening or quiet as a tomb? Well, walking into a totally-silent home can be like that possibly eerie or oppressive, but rarely welcoming. Leave some soft, light music playing to help provide a tranquil, inviting ambiance.
Smell Make sure to avoid any strong aromas. Of course it makes sense to make sure noxious smells like pet odors, last nights fish dinner or poker-game cigars are not the first thing to hit a potential buyer as they enter your home but dont forget that exotic incense, heavy florals and even cleanser smells can be offensive to many. Make sure your home is aired out well, and then provide simple, clean, subtle aromas with the restrained use of potpourri or air fresheners.
Taste Could a plate of fresh-baked cookies entice a buyer? Maybe, maybe not but it would certainly make your home more memorable.
Touch Physical comfort is important. Remember that Ahhhh! feeling you get when you walk into a cool building, getting out of the heat of summer? Any Realtor showing your home and any potential buyer is going to be much more comfortable in your home if your AC is set appropriately. Be careful not to over-cool (or over-heat!) but do try to make your home feel comfortable to visitors.
Todays market can be a great time to sell, but keep in mind the competition. Proper staging can make your home feel like someone elses next castle, so remember think about the five senses!
Thinking of selling your home in the Phoenix metro area? Contact Jamie Thompson and The Thompson Group today and to started!
