subject: Why An Evolving Seo Campaign Is Best [print this page] An intensive SEO campaign is necessary for any website to rank high in search engines. Bear in mind though that search engine optimization is not some static concept with strategies that you can repeat over and over again every single day. Optimization has become a dynamic field that continuously grows and develops.
Many years ago, optimization used to be a straightforward task. Website owners who were interested in profiting from their sites had no problems getting easy money. All they needed was several pages filled with recycled, keyword-rich content. This was the era of SEO through double content and keyword stuffing.
Search engines used to pick up content with lots of keywords. It is crucial to understand though that search engines work differently now. Because keywords and content have been abused, major search engines have begun blacklisting or at least lowering the ranks of sites with little value in them. In other words, if you create a site now with too many repetitive keywords and stale content, you will find yourself nowhere close to the first or even the tenth page of search results. Since search engines have obviously evolved, optimization experts have to evolve too or get left behind.
Now, the most important part of optimization is good, high quality and useful content. You are more likely to grab and retain the attention of both search engines and real readers if you give them the kind of information that they need and want. This is even if you only own a mini site. Every SEO campaign should therefore begin with finding a website theme or topic that you are familiar with and passionate about. When you know what you excel in, providing authoritative content will become fairly easy and straightforward.
The use of keywords is still important in optimization. Just like in the old days, your site content should still carry the keywords that people use in search engines so search engine robots can find you. Be mindful and cautious with keyword use and placement though. Never stuff your pages with too many keywords to the extent that you dilute the value of the information that you are providing.
Good keyword usage is not the only thing you need to keep in mind. An SEO campaign should also give emphasis on proper link building. Because website ranking is mostly determined by site popularity, link building is the one strategy that you need to perfect to gain ground on building a good reputation. The more high quality sites link to your site, the more your site will seem popular to engine robots.
There are several link building choices available to you. Before you use any one technique though, remind yourself to look only for sites with good reputations and rankings too. Sites that are popular in themselves provide more valuable external links than those that aren't. Build twice as many links to your homepage as other pages on your site.
A major SEO campaign is definitely not kids' play. With the changes that engines undergo every day, you would do well to just keep up.
