subject: Google Video - Most Powerful Marketing Tool of the 21st Century [print this page] Google Video - Most Powerful Marketing Tool of the 21st Century
Only 10 years back a few understood the power of Internet and video marketing, and now it is a well known fact that without proper video marketing - let it be in the form of TV ads or online ads - it is very difficult to reach the wider spectrum of global audience for marketing your products. Video marketing not only familiarize a product with its potential customers but also re-enforce the brand name and create a strong trust on the brand to its current customers. And there can be no other better online video marketing medium than search giant Google's own video search engine known as "Google Video".
During the initial phase of Google's video site, it was possible to upload videos, but now Google has decided to concentrate more on developing the most powerful video search engine of the world and that is why they no longer allow new users to upload their videos. But Google owns world's most popular video uploading and sharing site "YouTube" and every YouTube video you upload get indexed quickly by Google video search. Not only the YouTube Videos, but the videos of all the current video sites are also indexed by Google video search engine. So, you can easily realize that the Google started to pay special attention to the video search facility and that is why they have a separate video search engine. Keeping in mind the new trends of Google, it is very important for Internet marketers to realize the presence of their messages in online video sites.
What Kind of Videos Should I Make?
Any potential buyers before buying a new product wants to know a few important technical detail of the product and in some cases some buyers are eager to learn about the underlying technologies used to manufacture a product. Keeping in mind the factors affecting a buyer's buying decision; you can make video presentation about a product's technological advantages and the method of production. It is always better to include a comparison list of your product with other available products in the marketing without pointing to any particular rival brand name. In short, you always need to show your buyers how your products excel in terms of quality, price and technology. And finally, you must focus on the ease-of-use, longevity and warranty of your products.
No matter what product you plan to promote online via Google video, you need to keep in mind that consumers are always curious to learn about products, so make your video with interesting facts and avoid highly technical details of your product.
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