subject: Pointers To Help You Design A Logo [print this page] Logos are critical in the construction of a prosperous company. If you are trying to create an identity for your business by creating a great logo to represent your company, you may want to continue to read this article that is full of suggestions from the Vice President of Marketing Services for a design and printing company online.
A good logo expresses the identity of your company - the personality, promise and purpose of whatever it is that you are selling. When a possible customer looks at a company's logo, it is important that he learns something about the company.
You also want it to convey a specific image of your organization. The colors that you choose to create your logo are also very important in helping you to send the message that you want your target audience to receive. Did you know that the color blue conveys trust?
Your logo needs to have a lot of impact so that it will just jump off the page of the magazine, website or bulletin board that it is on. You must create something that sticks in the minds of potential customers, as well as looks bold and memorable. Your logo doesn't just need to be eye-popping, it also needs to make sense with what you are selling, so you should test it on your customers to see what they think.
The best logos are the one that are simple and not overworked with a lot of detail. If you create a logo that is extremely busy, you're going to end up confusing your targeted audience and could ultimately lose business.
Think about where your logo will be, as it must look great in several different places. You have to be sure that it will be legible in color as well as in black and white, because your documents are going to be copied in black and white or faxed over to someone else.
Keep in mind that the logo could be shrunk to fit certain items, like a business card, or blown up larger, like a billboard, so it should convert well. A large number of logos will also have a tag attached, which will usually describe the type of service or product that is being offered by your company. This tagline is going to be where you differ from the competition. Just like the logo design, you need to ensure that your tag text is concise yet informative.
Now you have your logo and possibly even a tagline, you should start putting it everywhere. Every single piece of promotional material you produce should flaunt that logo.
Your envelopes, your memo pads, everything. Use it online as an email signature, put it at the top of the company website, and be sure it's included in any correspondence you have with customers. If you create a quality logo that is memorable, it will soon be synonymous with the name and reputation of your business.
Even if you don't have a large art budget or if your business is still in the growing stages, you should employ all of the logo creation tips that we have provided in this article in order to help you create a logo that will effectively represent your business and assist in building a solid brand.
