subject: How Does The Adwords Quality Score Work [print this page] Google has put this quality score in place because of people who have irrelevant links or spammy stuff. The whole idea is to clean everything up and allow users to find more relevant information, a lot easier.
So what does that mean for people who use adwords?
Well, for starters you have to have quality ads that lead to quality web sites.
Why is it important to have a high score?
If you have a low score, Google might give you higher pricing on your keywords. It can be a determining factor on how high your ad is placed.
How does a person improve their rating?
There are many ways to improve your score, which I will get into.The first thing that comes into account is your ad relevance. Does your ad deliver and was the keywords relevant to your ad? If it doesn't, you can take a big hit.
Your landing page is also very important. That also has to be relevant and your ad and landing page need to tie together and you can't be misleading people.
We can't all be an expert in everything. There simply isn't enough time in a day to become an expert in everything. The next best thing to do, is to look at what experts are doing and emulate them.
One thing that you should do is look at how the big businesses do things. They hire professionals, that do this for a living. They are always on the cutting edge, if there is any changes going on.
The landing page should have a call to action, have guarantees and testimonials. There are other things that go into it, but those are some of the main things. Things can always change with Google.
Sometimes things that are popular with them fall out of favor and sometimes things fall into favor. That is why it's important to emulate the professionals that are constantly up to date on any changes.
Having a high quality score is imperative to having boat-loads of success with adwords. There are a ton of people that are using adwords that don't even know that Google has a score. They are spending a bunch of extra money that they could be saving.
Google doesn't release everything that goes into the formula for determining a quality score. I have touched on the big things that are in the formula and if you focus on those things, your quality score will be high.
