subject: How To Use Twitter For Promotions [print this page] Twitter is a gift to marketing professionals and consumer companies. Twitter is one of the easiest ways a company can inform people of promotions and marketing events. Twitter is free to use. With 75 million Twitter users, a company must not hesitate to take advantage of the medium for promotions.
Twitter has already been proven to be effective for promotions. Because the service can reach a wide audience and since updates only need to be 140 characters long, it is easy to use Twitter to send out quick promotional information to the public.
When you use your business' Twitter account to post promotions, people will follow your tweets because of the possibility that they will find great deals because of your account. You can use Twitter to build your online network and to draw clients to your website or selling site.
One of the good examples of using Twitter to sell or for promos is how Dell uses one of its Twitter accounts. The company uses one account to post promos and good deals online. So far, the company has earned at least $3 million from its Twitter activities in the last several years. Of course Twitter is not the main reason people are buying all these products, Dell really had good deals to offer. They just took advantage of Twitter to get the word out about the company's great deals.
Now if you have great products and can offer great discounts once in a while, make sure people know that. You can use the occasional discounts to lure clients in. When people get used to following your tweets, you can lure them into visiting your blog or website and they might just end up buying from you even if your products are not discounted at the moment.
You just need to make sure that you build a good network of people online, have good deals to offer them, and really entice them to visit your website. This way, a certain level of trust is developed and people will trust what you have to say and offer online. When trust is developed and when clients already like the products that you sell, the people will really learn to check out your tweets and visit your site even when there are no promos or discounts. Use Twitter to post discounts and other information so that you can attract clients to your website.
