subject: Frbiz Reports 2010 Led Interior Lighting Will Be How To Swordsman [print this page] LED lighting industry in the fierce competition in the rapid development of the good momentum of development. With the continued warming of the global economy and China for the continued increase in investment in low carbon industries, experienced in 2009, after hibernation, the 2010 China lighting industry, especially the green lighting industry will usher in a new period of rapid development.
LED lighting will be the 2010 performance and the cost of war
Energy saving in building low-carbon economy thinking, China semiconductor lighting industry is bigger cake. According to analysis of relevant institutions, in 2010, China led to more than 150 billion yuan industrial output value; than double the 2008 total output value, output value of about 70 billion yuan in 2008.
China is the world's largest producer of lighting and lamps, but the main production of low-end products, accounting for about 18% of the market. In the industry chain, led led wafer chip with about 70% of the profits of the industry, led applied accounted for about 10% -20%; led package of less than 10%.
In the lighting market, led the rapid expansion of light penetration, the market price war is brewing in 2010 start. However, noteworthy is that, due to subvert the traditional lighting led lamps and light sources separate sales model, coupled with a high degree of customization, cost pressures in led lighting manufacturers, under tight, if not deep enough pockets, it will not take into account quality and price competitiveness, and fear of falling into the M & A or market demise.
Neo-Neon Holdings Group General Manager Zheng Jianwen, that in 2010 led lighting market is bound to evolve as the cost of the war, especially the area's crowded main lighting, in which the product performance and price will be the key to winning the market, not simply copies available .
Even as industry supply led the development of mature, low barriers to entry, it attracted many companies rushed to create a situation where many small factories. However, unlike traditional lighting specifications have been standardized to reduce manufacturing costs, led lighting high degree of customization, resulting in low capacity utilization; addition, led the point source characteristics, led lighting led light bulb to be integrated with the sale, raising of LED lamps the cost of business risk. On the other hand, the traditional giant Philips brand lamps (Philips), Osram (Osram) and GE also cater to the market situation, has already competed through vertical integration or strategic alliance arrangement, and actively led occupation of the main lighting market. Whether exploited or gross profit margin through much larger rivals, small factories were able to escape the fate of living space compression.
Zhengjian Wen pointed out that, led lighting manufacturers supply chain is more complex than traditional lamps and a few of many homes, the most downstream lighting suppliers will increase the cost to be paid, and regardless of lighting design or price are similar, so they can master the product differentiation led with the costs of firms have a chance to win. He also emphasized that the traditional brand lamps manufacturers lay the pathway and the advantages of diversification of product lines, are new entrants or smaller led the lighting industry is hard to surpass, once large and powerful style of play the price of lighting manufacturers war, small plants will be difficult to survive.
2010, home lighting market will grow steadily
2010, the home lighting market, what kind of situation will arise ; This is the home of many lighting companies are the subject of research and forecasts. To get a more accurate answer, we must demand real estate market in 2010 to analyze trends, because the real estate market boom or not directly related to the well-being of home building materials market.
We are based on more than 20 domestic large real estate company and national policies on the real estate market research and comprehensive analysis, basically a conclusion can be drawn: in 2010, Chinese real estate market of home lighting demand for commodities is still higher than in 2009 situation will remain stable. The first and second quarter Yishou Fang residential market demand for decoration materials in 2009 will still be based on maintaining a relatively stable rate.
