subject: What Is Banner Size And How Size Changes With Banner Positions? [print this page] Size is an important attribute in banner adsSize is an important attribute in banner ads. All the banners occupy rectangular spaces on web pages. Dimensions of such rectangular spaces are known as banner sizes. When you are putting your banner on other websites, you need to know what are the available spaces in the site. Based on the space availability you need to design your banner.
Internet Advertising Bureau (IAB) issued a list in 2001 where the ( http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/4403 ) standard banner sizes for the advertisers were prescribed. According to IABs specifications the standard sizes are:
New Interactive Marketing Units
120 x 600 IMU Skyscraper
160 x 600 IMU Wide Skyscraper
180 x 150 IMU Rectangle
300 x 250 IMU Medium Rectangle
336 x 280 IMU Large Rectangle
240 x 400 IMU Vertical Rectangle
250 x 250 IMU Square Pop-up
Existing Banner Units
468 x 60 IMU Full Banner
234 x 60 IMU Half Banner
120 x 240 IMU Vertical Banner
120 x 90 IMU Button #1
120 x 60 IMU Button #2
125 x 125 IMU Square Button
88 x 31 IMU Micro Button
What you will do if the existing space for banner ad on the publishers website does not fit with any of the above banner sizes? Then you have to go for a banner design on available sizes. Custom sized banner design is done in such cases.
Positions of different banners: In large vertical spaces, Skyscraper banners are used. Square banners are used in on middle of the web pages or on side of the web pages. On header or footer positions, Full banners or Half banners are used. Make sure where you are using your banner, it should look natural in that space. Additionally, there are button banners and micro buttons that are used in the sizes 120 x 90, 120 x 60 and 88 x 31.
Now that you have a fair idea about available banner sizes and custom banner design, you can not go wrong for choosing right banner size to fit into the publishers site.
