subject: Elements A Keyword Research Tool Should Identify [print this page] Even novice internet marketers know the importance of a keyword research tool. Even if they may not actually know how to use one yet, they know that they eventually need to learn if they want to beat the competition. This is because keywords determine largely just how much traffic and sales your business will enjoy.
The simplest way to define the words that are keys to your business is that they are the ones that search engine users use to find what they need. Hence, you will be at a better position to sell your products if interested potential customers can find you through engines. These search engines use robots to locate and rank pages based on how relevant certain keywords are to searches. This is where you will find a keyword search tool useful.
You need a piece of software or online services that can help you identify the phrases that are relevant to your business and that real people use. There are a number of different tools that you can consider using. In their simplest forms, these instruments will require you to do nothing more than to input your main online business theme to come up with related terms.
Some marketers who don't bother to go deeper into this aspect of their businesses may get tempted to pick terms at random. They may think as long as the phrases pop up, they are good to go. What they don't realize is that a more reputable keyword suggestion tool should take into consideration two vital elements of research.
The first important element is search traffic and how much of it actually filters through a website on the first results page of an engine. Many tools simply generate total searches in a day or for a period of one month. It is crucial to realize though that these are just the total number of individuals using a search term. Many instruments do not reveal that not all searchers click through the top ranked sites. You need a research instrument that will help you identify the kind of phrases that can send you the most number of visitors in a day, not just the number of searches in a day.
The second element a great keyword research tool should pay attention to is competition. You may have phrases that are highly sought after by engine users. There is still a huge possibility though that your business will still fail if you do not take into consideration the amount and strength of competition.
When you start out an online business, common sense will tell you that you will have to elbow out competitors who are trying to sell the same or similar products. A reliable instrument can help identify which phrases have the most number of strong competitors. Once you are able to determine these, you can just avoid them so you don't have to work too hard just to get beaten by a competing business.
A keyword search tool is invaluable. You can't just afford to use any research instrument though. You need one that will give due consideration to actual site traffic and competition that key phrases carry.
