subject: Article Marketing & Traffic Generation - Are You Making Any of These 3 Deadly Mistakes? (Are You?) [print this page] Article Marketing & Traffic Generation - Are You Making Any of These 3 Deadly Mistakes? (Are You?)
Traffic Generation Mistake #1 - Failure to realize the traffic power of Article Marketing - When some people hear Article Marketing, they think "Oh no, I have to write, that sounds like work." Well, if you make it like writing was in school, well then, you are right. But if you make it a simple process and system to create small samples of your expertise that bring big rewards, then you have some leverage.
What to do instead - Get it that Article Marketing is the best free way to get immediate, regular and long term traffic to your web sites and blogs. While it make cost you a little bit to learn how to do it right, I recommend making the investment in your self and your business because of the incredible traffic you can get.
Traffic Generation Mistake #2 - Failure to invite your prospect to visit - I see so many people spend the time and effort to create their articles and then fail to ask the prospect/reader to visit their web site or blog. If this is you, then you are missing the point."If you build it they will come" was a great line in a movie but does not work in the marketing world.
What to do instead - In your article resource box craft a compelling reason for your prospect to go to your web site or blog, and then invite them to do so. When you have crafted your article well, they are primed to want more information from you. Offer it to them. Take them by the virtual hand and tell/show your prospect where you want them to go.
Traffic Generation Mistake #3 - Failure to provide something cool when they do visit - One of the biggest challenges on the Internet in any niche is getting found. Article Marketing takes care of that challenge rather nicely as you have seen above. The next challenge it giving your prospect a good place to be once they find you, and creating a way for them to come back and find you again.
What to do instead - Make sure the page you invite your prospect to is a good place to be. First, make sure it is working and not a dead link. Then make sure it is pleasing to the eye and optimized for your prospect to take action. Have a way on the site for your prospect to get more good information from you in exchange for their email address. This allows you to invite them back many times instead of just hoping they will come back. This equals good consistent traffic.
