subject: Himfr Reports Building A Business Online Marketing Tool [print this page] Establish a trading platform to open trade import business
Global financial crisis is spreading, and for the manufacturers, the prices of raw materials, labor costs, enhance, store business conditions became dismal sales year on year fall. How to break the deadlock, in the face of adversity toward a healthy direction, as home building materials industry, the most urgent task, a number of material suppliers to open a Web store, more and more suppliers to join e-commerce platform for home building materials industry. A company official said, Internet marketing has a strong role in the activities involved in network marketing, business cost reduction by 40%, but revenue and brand promotion, is not the market than the traditional small and even in some areas, more than The number of store brands combined. Some building materials business, said business in the current circumstances an urgent need to strengthen the marketing firm's innovation and investment. The current home building materials enterprises to open the innovative marketing ideas, marketing ideas to upgrade, with the advantage of network marketing platform has become the inevitable choice.
Internet as a tool, the most frequent use is a platform, and the most common behavior of network marketing is to build a corporate website, so as to build a business on the Internet "base." Building materials companies are often built their own corporate website, and then may be through third party e-commerce sites for product promotion and sales, while a small number of producers, it has been found in a hidden area of home building materials B2C Gold - Online supermarket building materials, building materials online store, and building materials market stalls line the system, they have to build between the consumer and building materials business, a trading platform saves time and effort. All of these, is that the product structures for enterprises out of a trading platform for display and trading.
At the same time, the problem has cropped up, the Internet is the information ocean, the vast seas, how to make their own flower in the "spray" splashes, and just fall on the immediate target customers? This involves how to own an established product platform to find convenient and sufficient "entry." The network, if not for their own trading platform to find the appropriate entry, was "roaming" to the little chance.
Baidu, Google and other search engines not only influence a few more than 3 million Internet users, and consumer groups in the target material also has a profound impact, most of the 70, the 80 groups after the purchase of building materials products in the purchase of the former, More and more people have been accustomed to search for relevant information and materials, such as profiles, brand ceramic tile prices, top floor, kitchen top ten brands.
Now there are already some building materials manufacturer or dealer to buy some key words, the prevailing view, building materials company that does not promote Fang Shi Zhong Shi Qi, one by the way is very simple, Biruzhishi involved in the keywords bid, but the search related key words, the authority does not appear related reports, this is very conducive to the promotion of building materials brands and products; Second, most companies do not fully promote the use of search engines.
Online advertising is another entry of network marketing companies, but not daily necessities for building materials, where the advertising is, what kind of ads, targeted ads, and ads are difficult to resolve such issues is hard to quantify . So, in fact, online advertising as a building material brand image far better than the role of publicity as the role of trade entry.
