One of the most efficient ways to build a robust email list of interested prospects is to offer them something so mouthwatering and so appealing that they'll do whatever it takes to get a hold of it.But, here's the catch. What you're offering your prospects isn't going to cost them a dime. It's what Mark Joyner calls "The Irresistible Free Offer," and it's your job to create something that your prospects feel is beneficial and extraordinarily valuable.Sound impossible? It's not. All it takes is a little creativity and resourcefulness. Here are a few tips before you create your tantalizing free offer. 1) It must be top-quality. Even though it's free, your offer can't be a conglomeration of useless junk. This is your chance to showcase your product and services, so make your free offer shine. 2) It should reach out and grab your prospects' attention. There's a lot of competition in your industry, so it's your job to cut through all the noise. Present an offer that seizes your prospect's attention and leaves them begging for more.3) It should solve an urgent, pressing problem.Before you assemble your offer, make sure that you have correctly identified a pressing problem that your prospects face. Of course, you must offer the solution in whatever "free offer" you deliver to your prospects.4) It must be related to your small business. This is the first impression that your prospects have of your small business, so it's important that your free offer is directly related to your small business. It should give your prospects a clear sense of who you are and what your business represents.5) Collect your prospects names.This may seem obvious, but you need a form on your website to collect the names and emails of your interested prospects so that you can continue to market to them again and again. Therefore, without further ado, here are 50 "free offer" ideas:1) Ebook2) Tip booklet3) Special report4) Mini ecourse (delivered over time)5) Industry report6) Sample chapter of your book7) How-to guide8) Cheat sheet9) Tip sheet10) Checklist11) White paper12) Warning or cautionary report13) Ezine subscription14) Downloadable kit15) Written interview (transcribed)16) Buyer's guide17) Template18) Quiz19) Survey20) Audio class/lesson21) Audio course (delivered over time)22) Audio interview23) Live teleseminar24) Recorded teleseminar 25) Podcast episode26) Video 27) Video course (delivered over time)28) Slideshow29) Live webinar30) Live webcast31) Recorded webinar32) DVD33) CD34) Product sample35) Demonstration of your product36) Consultation37) Free trial offer38) Discount coupon book39) Wordpress plugin40) Mobile application41) Free mystery gift42) Free "set-up" or "assembly"43) Free hotline service44) Free customer support45) Pamphlet46) Brochure47) Informational packet48) Free class or lesson49) Free seminar50) Free breakfast or lunchSo, no more excuses. You now have fifty options to create an enticing free offer that will bring you massive visibility, build your list and eventually make you more sales.
