subject: The Benefits Of Article Marketing [print this page] Website owners especially those selling products of services online need visitors to succeed with their online business. Article marketing is the number one tool for website owners to attract thousands of "targeted" visitors in their websites. The benefits of article marketing are numerous, and the top five are indispensable to your online business.
Increased Website Traffic
Article marketing can increase your website traffic more than any other techniques available as of the moment. Once your article are accepted and syndicated by hundreds of popular article directories, your potential customers or website visitors looking for specific information that you can provide will eventually their way to your website through the links on your article. However, remember also that information-rich articles are the best to achieve the purpose.
Increased Website Page Rank
One way Google decides on the relevance of a website is by counting the number of websites and articles whose links are pointing back to it. Submitting several articles to hundreds of article directories or websites spreads your website links on Web, and Google will rank your site higher on Google search results lists. Increasing your organic visitor through Page Rank is among the favorite benefits of article marketing.
Establish Authority over a Product or Service (Niche)
The third equally important benefit of article marketing is the establishment of your authority over a product or service, or your niche. Before people buy unfamiliar product or service on the Web, they want to read useful information about the product or the service first. Article marketing can be deployed to educate people about your niche while pointing them to your website at the same time. The information you impart through your articles shall establish your authority making your potential buyers trust you and the product you're selling more.
Affects Potential Buyers' Decision
Your information drive through article marketing affects your potential buyers' decision making process. If your articles are convincing and helpful enough for them, then they most likely made up their mind about buying when they reach your site. Remember that you're not there in person to explain to your customers why they should buy your product or service. Let your articles do the talking for you instead.
Relatively Cheap Online Marketing Campaign
Although the benefits of article marketing are enormous, article marketing still remains a relatively cheap campaign on the Internet. If you know how to write sensible and helpful articles yourself, you can even tone down the cost up to nil if you want to. There are equally reputable and reliable article directories on the Web that provides free service to marketers. In fact, among the few top article directories on the Web are free to use as long as you write useful and good articles. And if you can't write articles, you can pay someone to write some for you for a relatively cheaper price.
These are the top five benefits of article marketing that all website owners must keep in mind. No existing e-commerce site today that did not deploy article marketing so that if you own one, it's time to look closely and start exploiting the benefits of article marketing.
