subject: Email Marketing [print this page] Email marketing is a subtype of direct marketing that secures a more profitable internet business. It is the conventional way of sending and receiving emails. In this method, emails are sent to current or previous customers with the purpose of enhancing the relationship between the business company and its customers. It is also aimed at encouraging current customers, acquiring new customers or convincing customers to purchase something immediately.
Another advantage of email marketing is that you can give the people a refreshing option because receiving the actual mail is more of an easy reading for people. They read the newspapers when they are relaxed. So that is the best time to convince them into what you can offer. Also, many people actually use their mail catalogs as they explore the site online. Thus, providing the direct mail marketing services will be of big help to their shopping.
Taking advantage of email marketing some people started sending unsolicited emails. It creates negative impression on a business company. Its ultimate result is that it may cause banning your website from ISPs when an adequate amount of people report your address as spam.
In order to keep your business from being labeled bad business build an opt-in list so that people can request you to add them as subscribers. At the same time opt-in subscribers should always be given the option to opt out.
Some organizations keep on altering their logos and taglines which results in creating bad impressions of the organizations. So in this respect, be consistent because it is regarded as the identity of your organization. It will be better to create an email template that can be used for all of your email marketing campaigns.
While doing email marketing do remember
1. That the customers are receiving your message because they requested for information or a friend suggested they would like to receive the information
2. Keep your messages out of spam oblivion by adhering to standard guidelines for email marketing.
Finally, let us have a look at an important aspect of email marketing. It is about timing consistency timing consistency which means that you must have set specific intervals to distribute your email marketing: weekly, monthly, quarterly, etc and stick to them. It will be a promise to consistently dispatch relevant email marketing campaigns at your customers email addresses. Being regular provides an organization an edge over all of the marketing organizations that are inconsistent.
