subject: Cold Calling - A Few Simple Strategies To Getting The Most Out Of Your Scripts [print this page] Cold calling is a marketing technique that can be an excellent investment or a huge waste of time. Whether your experience is more in line with the former or the latter really depends on the cold calling scripts that you use when you call people. An interesting, dynamic script can pique the interest of your listener. A flat, boring script can provoke them to hang up on you. Lead generation scripts are closely related to this. Lead generation involves educating prospective consumers about the products or services that your company provides. And if you're trying to interest people in attending information sessions, then a good script could be the key to increase your appointment setting.
In order to see if your current cold calling scripts or lead generation scripts are adequate, try reading them aloud and recording yourself. Listen to the recording and ask yourself: if someone else were to call you right now and this was what you heard, would you be interested in what they had to say? If the answer is "no," then you need to change your script as soon as possible. Look online at other scripts. Take the elements that you like from others' scripts and incorporate them into yours in order to improve your own cold calling or lead generation results. You'll be appointment setting in no time.
Appointment setting is one of the ultimate goals in cold calling and lead generation. You want the person you're talking to be motivated to take advantage of the opportunity you're presenting to them. You want them to understand the potential for them to benefit from your offer, and to give them a sense of how urgent it is for them to respond as quickly as possible. And if your cold calling scripts and lead generation scripts are getting that across, then you should have no problem getting them to commit to a small next step, much less getting them to stay on the phone.
An old adage informs us that "brevity is the soul of wit." Nowhere is this truer than in the realm of cold calling and lead generation. The best cold calling scripts and lead generation scripts convey the necessary information as efficiently as possible and get right to the point. The people you're calling probably don't have time to exchange niceties with you. Time is money, and the more time you spend on appointment setting, the better off you'll be.
