subject: Using Social Media For Business: Communication Becomes Personal [print this page] When businesses use social media for its corporate communications, the interactions between the company and the public become more personal. This is actually the beauty of social media. The interactions of the people are what make social media important channels of communications.
Social media can work as tools for distributing information just like broadcast communication channels and other traditional media. But they can even be more useful when there are more personal messages involved or when the interactions are more customized and personal.
Now companies can use social media to talk to clients directly and really find out what the clients want and need and how they can fill these needs.
You can choose to use social media as broadcasting channels or you can choose to use them as two-way communication channels. Small companies can really benefit from using social media as personal communication channels. When companies use social media to talk to people individually and address their concerns individually, then business communications become personal. The important thing is for the interactions to be sincere.
You cannot always offer huge discounts, contests, prizes and promos. But you can always make clients feel that you care for them when you use social media to interact with them. You need to make sure that you use social media to their full potentials and really take advantage of the power of social media. You can use them any way you want but you cannot deny that they can be great tools for building stronger relationships with people, even in business. All relationships- whether they are personal or business relationships all have communication as a very important factor. If you want stronger relationships with clients and want a good online image, take advantage of the capacity of social media to reach people.
Of course you need to invest time and money on social media if you want to use them as tools for better and more personal communication. If you want to be more personal and sincere with your interactions you need to post meaningful, personal and sincere messages. You also need to reply and communicate with the people. Hiring a virtual assistant can help you invest the right amount of time and effort to social media. The VA can spend time on social media and use them to your company's benefit. The VA can represent your company well and provide the grounded and personal approach to communicating with the public using social media.
