subject: Send Meaningful Messages Instead Of Spam [print this page] People are getting annoyed with online advertisements and spam despite the fact that ads are necessary to keep the internet going. Nothing in this world comes free and much of the free contents online are subsidized by the online ads. Many of the companies that create contents know that there is cost involved in producing contents. But not all consumers understand this. They have been so used to things being free online that they are not only unwilling to pay for content, they also won't tolerate ads from the websites that they visit. As a company that uses the internet and social media to sell to consumers, you should make sure that your approach to online marketing is not to SPAM users or to have online messages that appear to be SPAM. Companies sometimes not only spam their clients but post online ads that are misleading or are flat-out lies.
If you are a company that wants to utilize the internet for marketing, you must avoid spamming or posting misleading ads online. Spamming does not work, especially in social media. Why? Because people who join social networks or those who are heavy users of the internet usually don't go on social networks to be sold to. Yes, they may be influenced into buying products by the information they read online but only of the information came from a trusted source, like a friend's review or a colleague's recommendation in a blog.
Spamming is for the lazy. Spamming is sending the same message to millions of people. That message may get a reaction or a response from 1 or two people but you can really get more reactions if you were smarter with your online marketing methods. If you have a fantastic product to begin with, there should be no need for you to spam.
If you want to use social media marketing for marketing and you want long-term success, make sure you use social media intelligently. Do not hard sell and instead let your products speak for themselves. Then promote your products by highlighting their features through articles, blogs, tweets and other ways. You should also monitor the internet for positive reviews online and then share these positive reviews with your own followers.
You should also be creative and think of good ways to send your messages to the public using social media. This way you are able to establish and promote your brand better.
