subject: You Need A Big Mailing List Too [print this page] If you want to be an authority in a niche market. It is just plain stupid not to have a mailing list for that niche. You can just do so many different things with them. You can market your own products to them.
It is always a good thing to be able to market your products, for free. Well, minus what you may pay each month for your auto responder service. Best money that you'll ever invest. You will hopefully have your mailing list for life, so you can market your products to them over and over again.
You can obviously market affiliate products to your list. This again, is an on-going process where you can market to them over and over again for the life of your list.
There are a lot of other opportunities that you can use your mailing list for. The first is to simply build up your authority and your reputation. You obviously want to give them some free information, you want to help them out and show them that you're looking out for their best interests.
You can use your mailing list for other things. You can use it to attract affiliates for your products. You might have some really talented people on your list, that are willing to promote your product or products.
You can do cross promotions with other marketers. If you promote this aspect of my business to your list, I will do the same with mine. You can really get creative and do a lot of different things.
The sales process is exactly that, a process. With a mailing list you can give away a free product and have them sign up for a mailing list that sends them a different message, every couple of days trying to sell them on a particular product.
Some people just need more convincing. They are skeptical of sales pages and they want some real value from you before they buy and that is fine. This is a very effective strategy for marketing. The best part of it is that it is totally automated, all you have to do is write the messages and set the process up in your auto respodner. You can use a paid service like aweber or a free service like mailchimp. With mailchimp you can send your email to up to 500 subscribers - since it usually takes some time to collect 500 people we really recommend using this service!
