subject: Advertise Your Web and Recognise These AdWords Mistakes [print this page] Advertise Your Web and Recognise These AdWords Mistakes
Adwords is able to track your ads so that you can determine which keywords are the most profitable for you. You can use these tools to create campaigns that make you money for a long time. Google AdWords is one of the most powerful tools to help you drive targeted traffic to your site. Of course, it does take you an investment to get started, but like they say, money begets money. But if you aren't careful, and you don't plan accordingly, you could lose money very quickly with Adwords. Whatever you do, however, don't make these common mistakes when using Adwords that you're about to learn about.
The initial mistakes some people make is using keywords with Adwords that are too generalized. With Adwords, you have to be specific and the more specific and relevant your keywords are, the better results you'll get. Many new AdWords advertisers look at Google as a cash machine, where you just put in your ad and cash in thousands. Adwords is a little more complicated than that. If you use broad keywords, you may think more traffic will come in, but actually you'll just lose your investment. You will want to only choose those keywords that target your product or service, not broad ones. If you have a site about guitars, for instance, you might include keywords like learn guitar easily, not just guitar. If you want to succeed with Google Adwords, that's all that's required. Don't do the mistake of ignoring your competition. No matter what niche you're in, there will be plenty of competing websites operating successful Adwords campaigns. In order to really compete with them, it's important to spend time analyzing their ads and their landing pages so you can gain a deeper understanding of their own campaigns. You can look into what kind of keywords they are targeting by using AdWords Keywords tool. Once you know these keywords you can check how they would perform by entering them at Spyfu.com, which lets you spy on the ads that are targeting those keywords. This allows you to understand what your competitors are doing so you can aim to do better. Besides this, when you learn how your competitors are setting up their ads, you'll have a bigger awareness of how to set up your own campaigns.
Creating a single ad and expecting it to bring you success is the wrong way to go about things. Your ad copy could be second to none, but you should always have more than a single ad so that it's switchable once the traffic begins coming in. This allows you to find the ads that actually bring visitors that convert, and switch them out for ads that don't bring visitors at all. The more you alter your ads, the more success you'll find. You will also be able to test your ads with the market you choose to see how it works. Overall, you don't have to depend on AdWords for your traffic needs but if you can stay away from such mistakes, AdWords is highly recommended. Adwords is the superior means to getting the traffic you want, bottom line.
