subject: U.s. Cable: New Strategies For A Competitive World ----aarkstore Enterprise [print this page] This report discusses how the U.SThis report discusses how the U.S. cable companies are facing increased competition for TV services. The satellite TV companies are continuing to grow and take video market share. The U.S. Telcos have started offering IPTV services that will make the Pay TV market even more competitive. Verizons fiber based FiOS TV has now established itself and passed 1 million subscribers. AT&T VDSL based U-verse IPTV began to develop traction in late 2007. This report defines strategies that the U.S. cable companies can use to maintain their growth in this increasingly competitive environment.