subject: How Can A Conference Bag Help Your Marketing? [print this page] Conference bags are as important to the conference as the speaker is. Without conference bags, and event would not be complete. Disappointing a person by not providing a conference bags, would dash their expectations. Spending a lot of money on the creation of these bags is a tool that a lot of companies take advantage.
However, what many companies fail to consider is that many of these bags end up only in the recipients' closets. Why? The most important factor in making a bag that people will actually use is to make them seem brand new, even if the bags are several years old. Now, if you put a date on the bag, it will become outdated the moment the person leaves the conference. Who would then carry an outdated bag? Although most companies would want to commemorate the event by printing the date on the bags, it actually defeats the purpose of these bags as promotional items.
By not printing the date on the bag, you will make sure the bag is used after the event, and hopefully, for a while to come. If promotional means are not your ideal in mind, but merely commemoration, then go ahead and date the bags.
What companies must remember, even though the bags are given out for free, is that they are not something that one would carry out of gratitude or out of style. Since the company's name is printed on the bags, people would think twice about carrying a free bag in everyday use. Now if a company's name were a designer name, it would be a different matter. But for ordinary companies, they must remember that there are key steps in making your bag something people will really use.
Firstly, the bag must suit the user's taste and lifestyle. Don't give laptop bags to fishermen. They need to be able, and want to use the bag. Secondly, resist printing your company name and logo on the front of the bag. Come up with a different way of adding your company identification, preferably one that can be detached. This gives the option to the user as to whether or not to use the name. Lastly, make sure the bag has some sort of style to it. Most people want to carry something stylish.
