subject: how to do Sports Marketing of Nike shoe? [print this page] how to do Sports Marketing of Nike shoe? how to do Sports Marketing of Nike shoe?
09-10 NBA season is in full swing for the playoffs, and the recent period of time, we also heard about the Kobe Bryant Nike sports shoes boots Mamba series innovation. Some time before, more public concern, or the Nike "Zoom Kobe V" series and the Aston Martin line of cars. But in the playoffs, people began to pay more attention to this summer's popular style of sports equipment. Therefore, we will take you first see what the future trend of nike air max sports shoes. As shown, this is the second series of purple boots Bryant after 4 and 5 series after Kobe Bryant 6 launch of the latest series of samples. With Bryant brave again this season, his influence once again proved the high popularity of the Mamba series. In this shoe, the Kobe Bryant of the classic signs are placed at eye-catching shoes, and his name initials "KB" is also engraved in the heel Department. This magnificent Nike "Zoom Kobe VI" series is a heart you feel it?
Sports sponsorship pay attention to "match", but sports marketing is not so "forces", as long as the knowledge of management, sports marketing is not a throwing money at the sale. On the contrary, companies are often best at marketing the lowest marketing costs can maximize marketing efforts.
For small and medium enterprises, the scale of the sports marketing may not be able to compete with large enterprises, but the value created by sports marketing still need attention. As long as the policy properly, flexible, implementation in place, the same sports marketing can produce a multiplier effect.
First, consumers should pull in, attract consumers to participate in a marketing mode, can often achieve better returns. Focus on analysis and sports events closely related that part of the crowd, to see whether the companies target customers the same sports enthusiasts, with the influence of sports to enhance their own brand. For example, Snow during the World Cup in Germany in 2006, worked with the World Cup soccer fans part and offered to the "official partner of beer lovers" slogan, and for beer lovers organized a series of "Dawn of the End of the World" as the theme trip activities, consumers reacted strongly.
Second, to conduct integrated marketing, in addition to some of the sponsorship investment, but also a series of related marketing activities, the use of advertising, promotions, events and other means to form a marketing encirclement. For example, try to carry out a number of virtual network air max 24-7 activity and network events; to organize "grassroots" competitions echo the major sporting events such as sponsored college basketball league, 3 street basketball, street dance competition and so on. In short, these marketing activities, business planning, to good at the "sword easy road" to good at leveraging the minutiae of each, fully seize the opportunity to seize everything you can get to deduct income.
Nike has a history of Olympic marketing classic case is still being talked about. During the 1996 Atlanta Olympic Games, Nike, through a series of initiatives, snatched the Olympic Games official footwear supplier - Reebok's thunder: Nike Olympic City in Atlanta and the Olympic Park, the Nike experience center, held a grand experience, audience participation activities, because of this experience is the private rented place, the committee can not intervene; Nike also hired a lot of college students in the audience venues distributed outward badge bearing the Nike trademark strap for easy carrying audience tickets; the same time, Many well-known sports teams and athletes to accept the award sponsored by Nike apparel are; many broadcast programs during the Olympic Games, there are interludes in which Nike's ad these are people tend to "Nike is a sponsor," the illusion In a subsequent survey, the Nike brand awareness rate of 22% of the audiences more than 16% of the Reebok brand.
Third, for small and medium enterprises, sports marketing more direct commercial purposes is the fastest way to enhance product sales, recovery of marketing costs. Therefore, pay close attention to a number of sports opportunities in the burst, and refined to meet a marketing point of corporate culture, short-term-to-market, multi-push products. In addition, the enterprise depends on product attributes and sports links are natural processes, and product integration of cultural and sports events. Of course, this requires companies with keen insight and quick response.
Finally, to emphasize that, for small and medium air max 90 enterprises, do what the sports marketing is more sensible to recognize the risk of sports marketing, sports marketing for the possible risks, there should be a clear understanding of, and take necessary preventive measures.
