subject: Use Social Media Sites To Let The World Know Of Your Personal Brand [print this page] The Internet has pervaded our lives with such importance that what ever happens on it is perhaps more significant than what happens in our real lives. Social Networking sites have changed the way personal brands are built forever. Today, brands are built solely using social media sites. If you are not brand building using social media then it is time you learnt why you should start.
First everybody needs personal branding. What you do for a living notwithstanding, it is essential. Every individual makes an effort to stand out in his field and get others around him to recognize and remember him. This is personal branding and all of us indulge in it.
Social networking has simply taken personal branding to a whole new height. Social media sites helps you interact with so many people at one time. If used properly your brand will in little time get the recognition it deserves. But it can also rebound if you err just once. A big crowd can applaud but it can also boo.
For getting the most out of your social media branding here are some tips.
One - Since your profile speaks for you, considerable time and effort should be invested in making it. Your information should be to the point and accurate. Don't exaggerate or belittle yourself. Be neutral. When you post, let the tone of the posts be positive and don't take it out on anyone. You never know who might be reading it. Employees of many firms were sacked because they wrote against their bosses on social media sites.
Two - Personal branding on social media sites is not just profile making and posting once in a while. To help people know who you are and remember your name, you should post frequently and provide updates on regular basis. The use of videos and photos will help but only if it is appropriate and does not have the potential to hurt you or your brand in any way.
Remember personal branding is not new and it is not restricted to the elite of the society. It is just as important to a fresher as it is to a high profile CEO. Use social media sites and you can be certain of getting the right kind of exposure.
