subject: A Marketing Primer - Understanding How To Market Your Business [print this page] Many people are unfamiliar with the terminology associated with marketing and specifically internet marketing. Here is a short primer on that will help you better understand one of the fastest growing marketing industries.
The first term to discuss is called conversion. A conversion is when someone finds a company through an advertisement and then makes a purchase. A conversion could be as simple as someone clipping out a coupon from an ad and buying that product in the store. Or it could be more involved like seeing a pop up ad on a website and clicking on it and making a purchase from there. Conversions are essential for companies that invest in marketing.
Another important term to grasp is what's called "ROI" or a return on investment. This is what people are looking for when they put money into online marketing. They want revenue back for what they spend on advertizing. They want to make sure that what they're spending on marketing is actually making them more money. A marketing firm's whole objective should be to create a strong ROI for every client.
When dealing specifically with internet marketing, its good to know what SEO is. SEO, or search engine optimization, is the ability trained marketers have to push your site higher up on a search engine. Using terms called "key words" an SEO specialist can boost your rankings on Google and Bing by organizing your site better. SEO specialists are trained to look at your site and know what the best course of action would be to make it more visible online.
Marketing is an important industry because it creates to traffic needed to keep businesses afloat. A business should never cut its marketing budget when things get tight because it will lead to overall cost decrease in the long run. Learn more about the different types of marketing that will be most affective for your business and then invest accordingly.
It will be money well spent over all and will ensure that your business stays strong and has the client base it needs to be around for many years to come. Advertizing is the key to a successful business.
