subject: Impact Marketing Services India: A Viable B2b And B2c Interface [print this page] Exhibition industry is on the path to recovery post the economic downturn. Since many marketing ages ago exhibitions, conferences, consumer meets have been considered a fertile ground for interaction with the target audience. They also provide the industry participants a platform to showcase their presence.
Statistics reveal that savvy marketers participate in exhibitions to not just showcase, launch or promote their products and services, generate leads or sales but also as a platform to gather market intelligence, meeting both existing and potential clients and most importantly to leave a lasting and positive experience with the visitors.
However, visitors to any exhibition suffer an information overload and get to those stalls that they are either invited to or those that attract their attention. The visual assessment of any exhibition booth begins from approximately 10 meters afar, and if the design and POP displays or visual material is not eyeball grabbing the opportunity stands missed. That crucial decision to get into a booth and interact with the exhibitors is usually made in 2 to 5 second, the time taken to mentally assess the feel good factor of the visual merchandise and design elements.
This is where a professional design and fabrication agency like Impact Events and Exhibitions with the requisite expertise and experience takes over. Exhibitions are of vital importance to the clients overall image and serves as an interaction interface with the target audience. Using a design house may cost a little more than if the client was to organize materials and display themselves. However ROI on hiring a professional agency is certainly more positive and a viable option. Not only does it takes the stress off the marketing team it also allows them to contribute to where their expertise lay; that of handling their own products, services and new business development.
As exhibition solution provider professionals we have the capability of designing and fabricating the booth at its optimal best. The agency also will provide value added service like identifying the correct exposition or industry show, make necessary bookings and pre-arrangements, train the stand staff, design the exhibition booth keeping in mind both form and function, so that the value of your money is stretched, maximum results achieved and the correct impact made.
