subject: The Blogs of CEO's [print this page] The Blogs of CEO's The Blogs of CEO's
So I've been checking out various blogs of big-name CEO's and I've got to say I'm pretty disappointed in most of them. Take for instance Bill Marriot's blog. Bill is the CEO of the hotel of the same name. His blog consists mostly of posts about his and his firms charity actions. His text riddled with a folksy colloquialism creating a sense of connection between he and his readership that showcases he's just a "regular 'ol guy". That's all very nice and well and good but where's the meat? If this is all that CEO's blog then they are better off not blogging.
Why, you ask? Because leaders of the market shouldn't be blogging about themselves, or tweeting inane, trivial matters. They should be blogging about their particular insights in the market, tweeting advice and assuming their proper role as a thought leader. It's nice to know the face of a big company has a personality. I'm all for that. But when all it is is personality? Well, I start to wonder whether or not this person is actually capable of properly leading a big name brand. If they have the skills or if they are just a figurehead. Don't ever resign yourself to just getting by. Don't ever think it's time to stop pushing yourself, stop asking the hard hitting questions, stop innovating. This is true for all people, but especially true for leaders. I want to know why they got to where they are. I want to know how they got there. I want to know their strategies, their advice, their knowledge on the vertical they are dominating. Wise men aren't called wise because they talk about the pizza they just ordered. Wise men are known as wise because they impart wisdom.
What they don't realize is the power blogging has. The influence they wield. If they exercise that power they could completely drive the market it in a totally new direction- their direction. If they don't know what they are talking about, if they can't articulate clearly, if they aren't motivated to promote their brand, and if their blog doesn't provide any new client attraction, then don't.
