subject: How Seo Began [print this page] I will start off with a bit of a background look into some of the practices used in the past that resulted in why we are where we are today. I am adding this info so you can better apply good SEO practices and not inadvertently use Black Hat SEO tactics. This will help you to choose and implement effective SEO solutions to your website without accidently stepping over what is already a pretty fine line to begin with.
There are a number of search engines out there that use an algorithm to evaluate how high a site will rank in a set of results due to how relevant they compare with the search terms the searching user types into the search box. This algorithm was designed to help return more accurate and relevant results to the user instead of how it used to be when the more unscrupulous web designers caught on to the fact that if they stuffed as many keywords as they could think of into a site that they would have a greater chance of being at the top of a list of results. This practice of keyword stuffing and the use of stuffing irrelevant yet popular keywords ended up making it in some cases near impossible to get accurate results from search engines.
The more detrimental of these two practices that I ever experienced was the tactic of adding as many commonly used search keywords as possible in the description of a site. Whether relevant to the site or not and especially not like having words like sex, video, and music, etcetera in a sites description when the site itself had absolutely nothing to do with those subjects at all. How many times in the past have you used the word free in a search only to find that theres nothing even remotely free at all on offer?
