subject: The Truth About Article Marketing [print this page] Recently, the concept of marketing your website with articles has gained popularity. Many site owners are having articles written and published on various article directories. The reason is simple, traffic. What can you gain from articles? Whats the benefits of the article marketing? I will show them in the following.
Free Marketing:
Most article directories allow you to include links in the article that you can direct to your website. If you write an article with content related to your product or services, you are able to market them indirectly and include a link back to your products and services. This result in a Free marketing media for your offers.
Increase traffic to your website:
With the links that you are allowed to include in your article content and your author bio box, you have created an opportunity for readers to click on the links to come to your website. When crafted in an interesting manner, these links will increase traffic to your website especially when your articles are being chosen by website owners to post in their own website and distributed all over the internet.
Generate sales and leads without having a website:
Even if you do not own a website, you will also benefit from article marketing, since the article directories as well as website owners who posted your article in their websites can act as your website. Since your articles come with an author bio box as discussed above, you can include your contact information such as address, contact number or email address instead of links to your website to allow potential clients to contact you.
As a suggestion, it always advisable to create a simple web presence online even if you do not know how to build a website. You may create a free blogger or wordpress blogs, or even facebook and twitter page that you can link to from the bio box.
Reach New Customers:
With a wide readership of article directories all over the world and the chances of your articles spreading online, submitting articles to Article Directories can help you reach new customers that you have not though of before. You article and your business can be exposed to millions of potential customers all over the world.
Article marketing is one of the best ways to promote a website. Article marketing is relatively simple, extremely effective, and generally free.
