subject: Frbiz Reports Tripod Plate Furniture Market, The Market Battle Imminent [print this page] The past two years, panel furniture sales have been on the market is booming, people are purchasing panel furniture, usually acquired from the judge brands of furniture is environmentally friendly, everyone knows, the decision is a major factor in environmental protection furniture, with its plate. Panel furniture production process as the hidden works of this year to the scene from behind the scenes. Daya, Oude Sen high-profile appearance, and Lushuihe, Etam and other domestic and foreign brands Particleboard "Da Lei."
Excess capacity led to corporate boards rush to play "brand"
Currently, domestic manufacturers plate changing market environment caused by the difficulties of survival, mainly because many miscellaneous troops quick success led to excess capacity. According to insiders, from the second half of 2006, domestic plywood prices soaring, many investors in order to earn money, have entered the industry, the rapid expansion of production capacity. 2007 alone, there are two million cubic meters particleboard market.
With the continuous appreciation of the RMB, foreign furniture anti-dumping and other special circumstances arise, so that at least 20 million cubic meters of domestic plate backlog can not be exported, and thus only for internal digestion. Particleboard for domestic enterprises, brand and reputation in the fierce competitive environment key to survival.
As for the internal plate has been little known enterprises, despite the block in front of many no-name companies, but domestic and international market demand for high quality sheet are growing. On the one hand, domestic furniture, cabinets and other enterprises to build brands in the demand for quality in the growth plate, on the other hand, with the improvement of the quality of Chinese plates, high-quality brand in the overseas market is also a plate "meat and potatoes", and its export began to rebound.
"Plate League" came into being, and endless
In recent years, panel furniture does not pursue the gifts of the primary marketing tools discount, but keen on "marketing board." Italian style, hundred, national security and other furniture companies Caramel formed in 2005, "German Love grid plates Union" is the domestic furniture industry's first "board marketing." To enter this year, board battle became intense: in May, entered the Beijing market has been 6 years Lushuihe board announced in Beijing, with the Italian style, music United States, hundred, Eastern Parkson well-known brands such as 19 alliance partners.
In June, the U.S. furniture music, strong furniture, Oriental Parkson, anti Trier, Green Island, these five brands of furniture capital of the German eco-sheet formed a strategic cooperation Oude Sen, "Oude Sen Union" will be dedicated to enjoy Germany's largest plate to provide high quality business Oude Sen ecological plate. This cooperation reflects the larger trend of furniture industry, will also market and the existing panel pattern in the furniture industry has far-reaching significance.
"Board wars" have reached a triangular duel
This year started in this "war board" is the number of levels. First is the sudden emergence of the brand of the "old" brand impact. Patronized the first two years of consumer panel furniture store, and perhaps only heard "Lushuihe" board and "Eiger", of the former is well-known domestic brands, which is the brand plate imported from Germany. In this year, first national brand major Asian power plate hair market is the German capital of Oude Sen board group together furniture companies, have occupied the top two brands of the market.
Second, the domestic plywood plywood enterprises and foreign enterprises face off sheet from the domestic market point of view, the rise of Asia as
the largest and from the backstage to the strategic adjustment of the domestic market, the brand has been very clear pattern. Will look at size, strength, or the market visibility, high-quality furniture companies already have a large number of customers rated love Lushuihe grid, Oude Sen and other "foreign brand" of rivals, while the emerging large sub-brand of sheet directly promoted process. In this connection, China has formed Lushuihe sheet market, two large sub-national brands, love box, Oude Sen rivalry between two foreign brands 4 situation,
Again is the confrontation between the plywood business. Early in May, take the initiative to declare war on a large sub-plate, large Asian Group Vice President and Group President Chen Hongbing large Asian plywood that has a large Asian plate of Asia's largest particleboard production line, expected to particleboard production capacity in 2009 to surpass 70 million cubic meters. Future overseas market share to 60%; in the structure of the whole field of wood-based panel, particle board weight will exceed 60%; the Group's sales network around the world.
11 days, Lushuihe plate to fight back, Ji Lin forest Vice President, General Manager of Propyl Particleboard Division, currently in Beijing for nearly 80% of floor panel furniture have claimed to use "Lushuihe" plate, but in fact "Lushuihe" Particleboard supply in Beijing is only 40%.
