subject: Booklet Marketing: Can It Be Done? [print this page] Okay, you have used all the normal marketing tools in the arsenal. Besides radio, TV and the Internet, you also used up posters, brochures, catalogs, and even flyers and business cards. What's the next tool you can use for marketing? Booklet printing? Well, in this article, the answer is yes. Marketing by using booklet printing as the tool can be done. It is a different kind of marketing that most people are used to, but in fact that difference is what booklet marketing has its advantages. Let me tell you how you can use your own custom booklets to get some marketing goals done. The premise of using booklets for marketing You might be asking yourself, why use color booklets anyway? There are tons of other more effective marketing tools out there. Most can deliver marketing messages a lot faster than a bulky booklet. How can it work? How can it even succeed? Well, the answer to this is quite simple. Booklets are a nice alternative marketing tool that is useful to its audience. It is not like other marketing tools that just sits there or becomes junk after a while. Marketing booklets can be made to be useful to people while at the same time promoting your products and services. Moreover, you can give people a better and more detailed explanation of what your products are, giving them more reason to trust your products and patronize them. This alone makes booklet printing one of the prime alternative choices for marketing. Types of booklets you can use Now, you can use several types of color booklets to your advantage in marketing. You can't just print advertisements in your marketing booklets lest it is considered boring and junk. It is crucial that you create booklets that can be of real use to people. Below are the three types of color booklets that you can print for effective marketing. The information booklet: First we have the information booklet. This kind of booklet basically gives crucial data and information about a certain concept or product. By explaining to people how innovative a product is, and how it can work for them, you can take down the fear that some consumers have in using something new. You can clarify that your products are safe. You can even display the exact specifications that people will like in your products because of the extra space in booklet printing. This is perfect for special products that needs lots of details to describe it, such as gadgets, computers and other complex products and services. The tutorial booklet: Secondly we have the tutorial booklet. This kind of marketing booklet is the one that gives tips and suggestions to people. It can be an instructional booklet of some kind that can be useful for the day to day lives of people. The marketing message can be hidden with the tutorial in the form of subtle recommendations on what to use. For example, you can sneak in some advertising messages about great food products in a marketing booklet with recipes. The booklet will be useful for cooking and the recommendations become your tool for marketing and buying your product. So its useful to your readers while being a good marketing tool for you. The catalog booklet: Lastly, we have the catalog booklet. While not as big as formal full color catalogs, full color booklets can display a small series of products quite easily like in a catalog. This is perfect if you want to market a product line or a series of related products with a theme. It can act both as a catalog and a small press release that describes accurately and completely why the product line is special. So as you can see, you can use booklet printing for a variety of marketing purposes. So don't give up on color booklets yet. They can be useful in their own right. Try them out as an addition to your own marketing campaign.
