subject: Rss Marketing: Changing The Nature Of Online Marketing [print this page] If you are considering an e-mail marketing campaign, you need to re-look if you strategy is going to work out. Of course, e-mail used to be an effective platform for online marketing, but no longer so. The advent of spam filters has created a serious issue for those contemplating e-mail marketing. Maximum numbers of promotional e-mails now end up in the spam folder and as a result they are not opened by the receivers. Rather they find their way directly into the trash bin. So is there an alternative to e-mail marketing? The answer is in the affirmative. RSS marketing is now used by maximum portals as an effective strategy of product and service promotion. It is an alternative way to pass information to your customers, clients, and possible customers and partners.
RSS in a laymans language is nothing more than an online publishing tool which is also effectively used to deliver a companys marketing requirements. Almost all marketing conscious websites use RSS as a marketing tool. Through RSS publishing, you can reach out to greater client and customer base thereby increasing your online business prospects. It helps in driving more direct traffics to your website and traffic is what drives an online business. As such, even if your website is not ranked too high on search engines, RSS publishing can make up for the traffic generated through search engines. But the best part is that RSS marketing itself is helpful in increasing your sites ranking on search engines. And unlike other SEO strategies, RSS publishing works fast for your URL to get better listings on search engines.
Another reason why you should consider RSS promotion is the increasing cost of advertisement. With the competition in the online market heating up, the cost of advertising has also gone up considerably. Many small players find the advertising costs unaffordable. This makes RSS feed marketing even more a valuable tool. It is absolutely free and also effective. Also, it allows small players to compete with big and established players. Consider RSS publishing see how it changes the fate of your online business.
