subject: Providing Good Content Improves Website Conversion Rate [print this page] You have spent a lot of time creating your website. You have researched the keywords which will be relevant for your niche. You have implemented excellent SEO practices to target the keywords you have chosen.
You feel really good about your website and believe everything is going to go well once you get traffic. You open up your website statistics and see the unthinkable. People are leaving your website almost as fast as they are arriving.
What could be wrong with your website? You spent a lot of time putting it together. You are using the right language to get the traffic you need. Unfortunately, the visitors are not staying there long enough to take action on buying the product or service you are promoting or they are not joining your opt in email list.
You may have done everything technically correct but still may have missed the mark on your content. It is not an easy task to make content that is SEO friendly and still makes sense let alone be targeted toward your niche.
The key to improve the conversion of visitors to your website to those who will buy the product or service you are promoting or opt in to your email list is to craft compelling content which speaks to your targeted niche.
You can learn how to do this by reading what people in your targeted niche read. These readings are blogs, forums, and lists of books which appeal to those who are part of your targeted niche.
This basic research will help you with the language used by the niche and it will help you find themes and concepts which motivate them. Among the themes and concepts are the problems those who are part of your niche experience and what they are looking for in a solution to those problems.
Your task is to take note of what problems they are having and what they are looking for in a solution and craft your website content to meet their needs. When you do that you are working toward creating compelling content for your targeted niche which will keep your visitors on your website longer and they will likely take action to buy the product or service you are promoting or opting into your email list.
When you provide better content which is targeted to what you niche likes to read and solves their problems in ways they are looking to see in the solution to their problems, you will strike a nerve in them which compels them to take action. You need to do this in concert with your SEO efforts and the content needs to make sense. This can be done with careful quality crafting of your message.
You will like want to make several versions of your content with minor changes in titles or subheadings, which you will test by using Google Website Optimizer or some other tool.
You will look to measure the website conversion rate for the visitors with each version of your site content and choose the content which converts the best. This is a process you will do regularly to optimize the rate at which people take action to buy the product or service you are promoting. The same is true if you are building a list of email subscribers using a form on your site in which they can opt in.
This process will help you improve the website conversion rate by simply providing better content to your visitors. Remember this is an ongoing process and your niche will change with time.
