subject: Should I Hire An Outside Seo Company? [print this page] Your company website is builtYour company website is built. Perhaps you have designed it yourself or maybe you have hired a top-notch web design company to do it for you. Whatever the case, you now want your content to be viewed by the masses but how do you best drive customers to choose your content over other the competition? You want to be at the top of the query list, and not located twenty pages deep into a search. How can you drive traffic to your site over the billions of other sites out there with similar content?
Basically, there are two choices when it comes to Search Engine Optimization (SEO). You can either hire a SEO company to do the work for you or you can take on the challenge of SEO on your own. This is a decision that should not be taken lightly and one which could determine the long-term success of your company.
The first question to ask is whether you have the capabilities to successfully implement SEO without the help of a professional. Do you understand HTML coding? Are you able to put together a site map? If you hired a web design firm to create your website because you didn't have a clue about how to do it then you might want to consider hiring a competent SEO company to help you. If, on the other hand, you hand-coded your entire site and are familiar with web design, you may have the skills necessary to attempt SEO yourself.
The next thing to consider is whether you have the time necessary to do the SEO work. Could your time be better spent on other tasks that are essential to your company? Do you have the manpower to dedicate to the task? If you have lots of time and the skills needed then you can save money doing it yourself or working on SEO in-house. Only you can determine if the benefits outweigh the costs when directing company time to execute the necessary link building programs and content writing to move your website to the top of the list. Is your competition using a SEO company? If not, you might be well-served to do it yourself because doing something is better than doing nothing. However, if the other companies are being professionally optimized you may have to go the route of hiring a professional SEO firm just to be competitive.
Finally, you have to decide whether or not you can afford to hire a SEO company. These services are not cheap so be prepared to sink some serious money into having a professional optimize your site. SEO companies are dedicated to keeping abreast of the continual changes in search engine algorithms. They make it a practice to test pages and domains frequently to look for better ways to achieve a higher rank. It is definitely true in this case that you get what you pay for so if you want to see your website climb to the top of the rankings you should expect to pay for it.
