subject: Your Seo Can Be An Investment [print this page] Most of the companies who optimise their site think only of the immediate future. The state of things two years or even one year down the track are not foremost in their minds. This is unsurprising, considering that search engine optimisation, like any other form of internet marketing, is about getting returns in for your business. It also means that the companies don't take into account the solid assets that SEO brings.
In any business operation, it's vital to have an idea of what assets you own. The intangibility of the internet deters most companies from valuing their online assets too highly. The fact that your website, which is possibly the most expensive asset you own on the net, can be wiped with a few carefully-placed magnets makes the state of online assets a little precarious. There are some online assets that are more tangible than others, however, and they're a part of your website optimisation.
Your site content is a long-term asset Content is an essential for search engine optimization, and you can talk to us about content at SEO Consult, but most sites forget about old content. It's worthwhile bearing the full amount of your content in mind when you think about your site assets. While it's true that older content has less attraction for internet users, it can be made use of as a guide book or off-page article. Smart site owners frequently make use of old content by presenting it in a PDF and positioning it as a free download.
Domain names: the internet real estate market Another solid asset that you control online is your domain name. If you have a domain containing your keywords, you have an asset as valuable as any real property. Domains with good history can be worth as much as an office. Consider the resale value of any domain you buy.
