subject: Websites With Seo Compliance And High Conversions [print this page] Tampa, Florida March 31, 2010- Over the last several days, our search engine marketing (website design, PPC management and SEO content writing) team has been researching and analyzing hundreds of national service based companies, services and products. Our results have concluded that the current state of websites are fragmented, disorganized and have design flaws (at best). If you allowed a "family friend" (who knew tricks about the Internet), create and design your website, review this checklist and analyze your website. Once you have implemented these tips, you will begin to see a rise in your conversions and website traffic.
SEO Compliant and High Converting Websites Checklist
* Keyword specific headers throughout the entire website
* Keyword specific content and text
* Telephone number displayed
* Calls to action
* Form submission located directly on main page or an easily accessible outbound form link.
* Get Quote Now! Button or (Call Today / Sign Up Now)
* Option to email
* Business location and service area placed in the content and footer sections
* Separate page dedicated to each major service provided
* Testimonials
* Portfolios
* Case Studies
* Downloadable product, service or company materials
* Monthly newsletter subscription
* Social Media Links
* A keyword and industry specific Blog
Other design elements and concepts to implement:
* The top right hand side of a website is where eyes are naturally drawn to. This is a great place to put your Get Quote! Button or contact information (You should place contact information within the header element to maintain consistency throughout all of your websites.
* Implement engagement objects such as photos, videos, and polls. Keep in mind that you do not want to blast your visitors with loud noises upon entering your website.
* Constantly remind your customers of how to reach you when they are ready to make their purchasing decision.
* Use localized keywords, terms, and geographic locations to target customers within your local target market. For example, if you are located in Tampa, Florida, constantly use this geographic term and information about the surrounding areas; for example, talk about other Tampa Bay locations, such as Brandon, Carrollwood and Hyde Park.
If you are still uncertain as to what a properly designed website should operate, feel free to visit our web design portfolio page for several working examples.
