subject: Strategic Market Planning [print this page] Brand Identity represents the company and thus it should be different and must reflect the entity of your business. Your brand must communicate about the business; it should impress the customers and should have the pleasing effect.
Your brand must look effective, elegant, different and simple. It should be different from your competitors. Your brand design should build the long lasting impression, whosoever sees it for the first time. Thus your brand should be different, impressive, original and simple.
It is very important that you do Strategic Market Planning to choose an appropriate design for your corporate logo as it would represent your business. A logo of a company reflects its legitimacy and its work culture and thus there are a few significant aspects that go into building the perfect brand identity design. The logo has to be catchy and must grab the attention of visitors so that they can identify with the company as soon as they look at the logo.
It has to be efficient in its presentation, and must create an impact on the person who sees it. A smart blend of the business name and its work has to form the design of the brand identity
Therefore it is very important that your designer should be creative and work according to the strategic market planning. The main idea is that the concept and design that is chosen for your brand must be unique and different, as it helps to reflect a difference to your business. Following are the essential checkpoints that must be considered before settling on a final brand design:
1Text: it is the most popular and very recognizable category, but most of the times it is difficult to create the innovative text style.
2Illustrative: This kind of brands actually represents the illustration and is more suitable for the companies with identifiable services and products. But the drawback comes, as more time is needed to design it.
3Iconic: these are actually simplified graphics which reflect the particular product or the company. The main advantage is that it is quite easier to embroider. It normally requires text to go along with the image. If the icon been made with lot of detail than it would not be easy to embroider. The company which becomes quite popular can just be recognizable by an icon only.
Advantages of brand identity design
4Brand image: the brand helps you to get a brand building or image for the company and the website.
5Corporate identity: it gives your company and business the corporate identity design, and obviously it helps to present your company in a better manner. It helps to advertise it in a better way. Thus not only the media will know your company by the brand but also the targeted customers who look at your advertisement.
6Company size: brand design makes the company seems bigger and help to create a image
7Competition: your brand design explains the philosophy and vision of your business which actually helps to stand away from your competitors, so an appealing brand design would make you look different from your competitors.
