subject: Using a Download Offer to Help with List Building [print this page] Using a Download Offer to Help with List Building
A mailing list is the lifeblood of your Vancouver online business. Having a good segmented marketing list will save you time and effort when it comes to marketing new and existing product offers to it.
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!
In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes. Anyone, however, can attract opt-ins by offering something free in exchange for their signup. The key factor is offering something with enough value for your visitors to willingly give you their email addresses.
However, slapping together a simple download and putting a link on your Vancouver website won't be enough to attract qualified prospects.You will have to do some homework in order for your lead-generating mechanism to work well for you.
First off - make sure your download offer is easy for your visitors to find. Preferably, dedicate a page to it and link to that page from every other page of your website. You want to make it impossible for your visitors to browse your site without seeing your offer.
Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. If you can do all of this, then you'll be generating more opt-ins through your download offer.
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