subject: Social Marketing Success with Twitter [print this page] Social Marketing Success with Twitter Social Marketing Success with Twitter
Some social networking services offer a laundry list of features. They allow users to set up detailed profiles, blogs and more. But others, like Twitter, are much simpler. The key feature of this beloved site is the ability to broadcast messages of 140 characters or less. For those with a short attention span (which, considering how much information we're bombarded with these days, is just about everyone), it's just what the doctor ordered.
You might think that 140 characters isn't much to work with. At first, it does seem rather difficult to market effectively under such a restriction. But many companies have taken to Twitter for promotional purposes, and they have done very well with it.
Maybe you're wondering just what you can do with such a short message. Well, let's see. You could inform potential customers about an upcoming sale. You could share an exclusive coupon code. You could offer advice that's relevant to your business. You could share your opinion on hot topics related to your field. You could broadcast a link to your latest blog post. And that's just the tip of the iceberg.
With its millions of users and easy-to-use interface, Twitter can be used as a powerful marketing tool, if you want to harness that power and learn how to tweet effectively.
One important aspect you must always remember is to also be a real person. It's never about how many products you can promote. Give back to your followers by being friendly and getting to know them. Social marketing may be the wave of the future, but you can still do business like humans do.
