subject: An Online Business Needs its Own Domain Name! [print this page] An Online Business Needs its Own Domain Name!
In your own online business its crucial to be as unique as you can, this gives you much more chance of being taken seriously.
The advantages of having your own domain easily outweigh not doing soOne of the first advantages will be developing trust online which is a major obstacle for people in this area. With a domain people can learn that it's safe to buy from you. When you choose your own domain name you will start to separate yourself from other sites out there on the market and you will provide a sense of trust to people who are buying from you.This gives you a sense of professionalism with your customers, all by having your own domain name. In the same way as you would establish your credibility with a well run clean and tidy store, a unique domain name offers you the same credibility. The fact that you have your own domain makes you a serious player in the eyes of the public.If you can manage to foster the trust, respect, and sense of achievement with your customers you will also attract another group of people that are very important to you, namely your advertisers. When advertisers realize that people are visiting your site the advertising revenue will follow.Providing your customers with a domain name that is easy and convenient to remember is another definite advantage to having a domain name. Amazon is a perfect example of this.Your website will be crawled by the search engine spiders regularly and you will get traffic to your site.Another advantage to having your own domain name is that it's portable and you can move it between different hosting accounts. You can also move your domain away from who you purchased it from, and carry on as before, its simply your choice as to what you do. no one can take that domain away from if you continue to pay the annual fee.You will find most domain companies very easy to deal with, my own personal favourite is Go Daddy, I find their interface extremely easy to work with, also they have got back to me about any problems within a very short space of time. You can provide value to your domain over the years by adding links, that will make it valuable in years to come eg: you can sell the domain.A domain name provider should also make it easy to point your name servers to another web company if you decide to host your URL elsewhere, this is a simple task of just copying the address of the hosting site (eg: ns1697.hostgator.com) Remember, there will be 2 name servers not just one, this acts as a back up in case things go wrong which they rarely do.Also remember domain names are commodities that renew every 1/2/3 years and you will have to rent these again for whatever length of time you choose, the good news is that once the domain is yours, no one can take it away unless you let it lapse and do not renew, your renting company will let you know about this and remind you.
