subject: Creating Innovative Business Solutions, while Maintaining the Vision For Your Business! [print this page] Creating Innovative Business Solutions, while Maintaining the Vision For Your Business!
The eSearch Group LLC's mission and vision is to create Innovative solutions for small businesses, while maintaing their vision. What does this mean.
The key here is relationship building, getting to know your clients business, and what their vision is for the business. Not, trying to convince them, they need your product, or how their product will benefit their business. If they are anything like me, they just hear, "blah, blah, blah" at that point.
Get to know your client, what they currently do and how they do it. Then, talk to them about how your product or service will assist them in accomplishing that Vision.
This is not always an easy task: 1) owners defenses are up, the minute you walk into their business and ask to talk to them, 2) owners want to be heard, and are usually willing to share about their business, and what it is that makes them different than otheres, 3) in today's market, they are looking to cut expenses, not make new ones.
So, when you approach your client, think about the vision they have for their business, not what you want to sell them. You will find the next time you walk in the door, they will be asking you about what you do, or sell. Much easier sell, don't you think?
How to do this?
Investigate the business - Learn what you can about the business, prior to walking through the door.
Establish a rapport - Walk in the business as a consumer, not a saleman. This is the best way to learn about your potential business client. They might also recognize you, the next time you walk in their door. This also allows you to see their business through their eyes.
Bring the subject up, of what it is that you do! And then you can launch into the "PITCH" for your business or product.
