Anybody who wants to can upload a blog to the Internet. No matter what skill somebody has with a computer you are able to put it out there. Free software is available to use, Blogger and WordPress to name two. Blogs can be about anything, day to day life, product reviews or anything of interest.
Regular people to politicians, sports stars and celebrities they are all writing blog's, being able to share your thoughts and feelings with a wider audience and having feedback from the audience is a pleasurable experience.
If you're new to Blogging the quality of what you're right is not essential, overcoming your online fear is necessary to get the ball rolling, once you are relaxed in your environment the content will flow. You will then be able to develop your own technique and style.
Blogs can be about a particular topic, meaning you won't want to include your everyday life in this particular blog, so having more than one blog is possible. If people find your blog interesting enough they will regularly read it like a magazine or newspaper.
A blog does not have to be for the wider public it can be for your business enabling your employees to keep up to date with all developments.
A blog can be the front end of your website with constantly changing content, Google likes this. Remember you have to take responsibility for what you write, making controversial statements and naming people can get you in serious trouble.
The top 15 most popular blog's have estimated monthly viewing figures from 28,000,000 per month down to two million per month. They have obviously been around for years, expertly optimized, however they are not just giving the hard sell, their readers and subscribers gain lots of benefit from the information provided.
It is the giving of information, free information that is the power of the blog. Creating credibility and building a relationship has to be achieved, there is no lack of competition on the Internet. Obviously being internationally known is too far for all of us but if you drill down and start commanding higher rankings in local searches benefits for yourself and your business can be achieved.
