subject: Designing Your Promotional Umbrellas [print this page] Promotional umbrellas are becoming a more prevalent promotional tool. Umbrellas make the user feel satisfied because of the usefulness and durability. The user will think of the company who gave the umbrella to them more often, and become mobile advertisement, as well.
Constantly striving for more is a rule of success. Thought promotional umbrellas handed out int he past may have been a success, a company should yearn for improvement on their efforts. Achieving higher sales is the goal, this can only be accomplished by creating the ideal promotional umbrella.
The following characteristics of a promotional umbrella that would make it ideal might include:
1. It should be designed with the target recipient in mind. Even though umbrellas are useful to anyone and everyone, the effectiveness of an umbrella will increase if it is designed with the target in mind. There is no point in giving away a heavy golf umbrella with psychedelic colors to a senior citizen in the same way that there is no point in giving away a staid, black, walking umbrella to a teenager.
2. Matching the venue where the umbrellas will be handed out to the targeted user's lifestyle is key. If a video game company were to give out umbrellas, they would most likely be brightly colored, and distributed at a launch party for a new game. Likewise for a financial conference, they might give out a golf umbrella that was tastefully designed.
3. Making use of promotional umbrellas should only be done if it fits the marketing strategy of that company and is a suitable item to represent the company. Although you have heard promotional umbrellas are a great promotional item, they may not suit your company's needs, in these cases you need to look closer at your promotional items choices and find the one that will best represent your business and the services that you provide.
If you take careful consideration and planning in the distribution of promotional umbrellas, you will be properly rewarded.
