subject: Affiliate Marketing: E-zine Advertising Guidelines [print this page] In affiliate marketing, the associates are searching for ways in which their products can be advertised successfully. One effective way is utilizing e-zine advertising. To make use of this tool for promotion, the affiliate must first know what e-zine advertising is all about.
E-zine is a coined term for magazine made available online. It is a newsletter with a variety of topics or themes that are delivered to subscribers. At a certain point when a newsletter ( after being posted for some time in the internet ) has gained a certain number of subscribers that is representative of the global market, it is when the ezine publisher will begin selling advertising space to affiliates and online businessmen.
Here are some tips that an affiliate marketer should keep in mind to obtain the maximum benefits of e-zine advertising.
* Several e-zines are just paragraphs sent in an email, while other e-zines supply links to other sites. Affiliate marketers should select e-zines that have these external links. If the affiliate has signed-up with a PPC program, he can arrange the link to be going to the merchants website. Otherwise, the link could lead to the affiliates website. What is important is that the e-zine should persuade its recipients or subscribers to have a more active role.
* There are 2 types of ezine ads: Solo ads which are expensive and the Banner-like ads which are cheaper. One advantage of a solo ad is that you have your prospects attention in contrast to the banner-like ads where you will be competing with the rest. It is up for the affiliate marketer to make a decision on which ad type to choose according to the budget and what works best for his affiliate product.
* The placement of the e-zine ad is crucial.The ads on top are better than ads placed in the middle of the newsletter article. An ad placed right in the middle will probably be skipped by the reader. While the ad positioned at the top will certainly be read first. The top ads are ,needless to say, more expensive than the middle ads. But what good will a middle ad do when it cannot even get one visitor? Next to top ads, the bottom ads are effective. When the reader reaches the end of the article and find the bottom ads, the reader is more likely to click on the link in the bottom ads, especially when the article of the newsletter is appealing.
* The reason that ezines work well is that they are conveyed to a very targeted group of readers. To have an e-zine ad that targets a specific audience, the associate marketer must find out from the newsletters publisher the topics of the next issues. Once the subsequent issue is identified, the associate marketer will choose from among the products something that is related to the issues topic for it to reach a specific audience.
Through the above e-zine advertising tips, the associate can avoid spending for ads that are useless. And the associate can focus on ads that will readily convert to sales.
