subject: Top Tips to Promote Your Brand [print this page] Top Tips to Promote Your Brand Top Tips to Promote Your Brand
Promoting your Brand is easy. Following my 10 basic business tips you can guarantee that your business and brand climbs on the shoulders of your competition and screams look at me, over here, OVER HERE! You will pull away from your competitors and leave them scratching their heads and wondering where their customers went!
1. Do Your Research
Find out what your competition is offering and how they are promoting their brand. Search on Google and find informative articles about your industry and gather ideas, concepts and websites that you feel deliver the message effectively. The idea is to keep this journal of information constantly updated and refer back to it regularly, and don't be afraid to call the companies in question and ask them how effective their branding is.
2. Find a Reliable Partner
Find a reliable studio that has experience in developing brands. This is likely to be a long-term business partnership, so choose carefully. Bear in mind that branding in today's day and age is very different to the pre-internet days. Now your logo and business identity has to work across a wide range of media, from print to interactive applications, and at a variety of sizes. Be sure your agency has experience in a wide range of creative disciplines, especially print and web. (Okay, it's a shameless plug but it's our website. So there.)
3. Be Bold
Be proactive on your brand promotion. Use whatever means you have available: word of mouth, newsletters, emails, leaflets, ads, gimmicks, press, the web, affiliates, resellers, networks, etc, etc, etc. Never stop in your pursuit to find avenues to promote your business. As the world famous marketer and showman P.T Barnum said - Without promotion something terrible happens... Nothing!
4. Be Consistent
If you have developed a brand - keep the message and ethos consistent across printed material and on your website. As customers interact with your promotional material, they must be able to instantly recognize your brand should they come across your website, or miss-spell the domain name and accidently land on your competition's page. The customer must be able to recognize, in an instant, when they are at the right or wrong site.
5. The Power of The Internet
How things have changed with the Internet! We absolutely love it - all the information in the world at your fingertips in an instant. As great as the web is, it's becoming a crowded place and the public expect information faster, and to get to what they want easier. A good website is just the starting point - the need to get to the top of the search engines for your industry is what every business aims for. It's the grand prize that all search engine specialists offer, but be warned - there's a right and wrong way to go about this and you could be wasting a lot of money for short-term results. Don't be duped by slick sales people offering instant online results, they don't exist. It's a steady and meticulous process that requires time and patience, but the sooner you get started, the better your chances of getting seen by your customers. There are two avenues when approaching the search engines. There's generic Search Engine Optimisation and Pay Per Click, both work and both require a considered approach, and ask your supplier for evidence of their effectiveness and then double-check for yourself that what they say is true. Needless to say, we build our sites to be as search engine friendly as possible.
6. Web Address
If you haven't got a web address - It's worth spending the time to find a good domain name, preferably containing your business name and kept as short and memorable as possible. Although it's not vital, it is worth finding a domain name with both the .com and .co.uk extensions available. The last thing you want it someone else registering the other extension and stealing your thunder, it happens. Make sure that you put your web address on all of your promotional literature. Whenever and wherever you promote your company, be sure to promote your web address too.
7. Printed Literature
We don't care how cost effective it is, getting cheap or even free business cards from some web printer is not a good idea. They look cheap or free and your competition has just had some 400g, matt laminated, embossed business cards made. Printing has come a very long way in recent years and high quality, full-colour printing is readily available at very reasonable prices. Although nothing is quite like Litho printed literature, digital printing is catching up very quickly and is ideal for a short print run. Don't be afraid to try various print finishes such as embossing, spot varnish, block foil, cutting forms or experimenting with different types of papers. Your design studio and printer will be able to show you lots of examples of quality printed literature and it's always worth spending a few extra pounds on good business stationary, as it makes the world of difference.
8. Interaction
Don't forget your existing customers. If you have some new service or products - let them know, and ask them to let other people know. This can be done through effective email marketing - so long as you're not annoying your customers with too-frequent email offers, a short monthly email will usually be read and will keep your customer base informed of business developments.
9. The Customer is King
Once you have a customer, treat them like royalty. Your hard work has paid off and you have a return on your investment - It's a lot more cost-effective to get business from existing customers than constantly finding new ones! Encourage repeat business and ask for referrals and testimonials on completion of successful trades. A happy customer will tell his friends and make recommendations on your behalf, so treat them well and resolve any outstanding issues should they arise.
10. Feedback
Always ask for feedback. Use the completion of your trade as an ideal opportunity to learn about and improve your business and brand. Ask them about their shopping experience, how the website looked, what they liked about your branding, how they found you and what made them go with y
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